The Science · Customer Experience

CX Programmes

Research-based programmes that transform service interactions into differentiated customer experiences. Built on 25 years of CX research, grounded in Imparta's Customer Conversation Model, and designed around the three dimensions of Insight, Influence and Trust.

Every programme is available in every format, and in a wide range of languages. Each also includes competency definitions, application tools, and manager coaching guides to make the new skills stick. All are modular and can be contextualised to suit your exact needs.

ILT
Instructor-led
VILT
Virtual instructor-led
eLearning
Self-paced modules
AI Coaching
i-Coach AI powered
Adaptive
Personalised learning
Competencies
Observable behaviours
Coaching Tools
Manager guides & nudges
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Core
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B2B Service
B2C Sales & Service
Service & Helpdesk
Core

Mastering the Customer Conversation

A structured conversation framework that builds confidence and skills across the entire customer interaction. Equips service teams with the mindset and techniques to welcome customers, uncover situations, guide to solutions, and create positive endings that drive NPS, CSAT and loyalty.
B2B Service
B2C Sales & Service
Service & Helpdesk
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Core

Solving Problems

Work through Imparta's iDEAL problem-solving process to identify, diagnose, explore, agree and learn from every customer issue. Develops the skills to resolve complex situations efficiently while maintaining trust and reducing customer effort.
B2B Service
B2C Sales & Service
Service & Helpdesk
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Core

Handling Difficult Situations

Manage difficult conversations by recognising customer emotions, acknowledging and owning issues through to resolution. Uses an 8-step framework to gather the right insight, influence the right outcome, and maintain trust under pressure.
B2B Service
B2C Sales & Service
Service & Helpdesk
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Advanced

Empowering Customer Decisions

Helps participants understand their personal impact on customers and equips them to adapt accordingly. Develops the skills to sell through service, guiding customers towards the right decisions while delivering a differentiated experience.
B2B Service
B2C Sales & Service
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Advanced

Building Trusted Connections

Reinforces the mindset of putting the customer first and develops the capability to establish long-term relationships. Uses the Trust Equation and 3D Advantage to leverage Insight, Influence and Trust in every interaction.
B2B Service
B2C Sales & Service
Service & Helpdesk
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Advanced

Creating Loyal Customers

Focuses on creating personalised interactions that connect on an emotional level. Covers reciprocity, proactive engagement to gather customer views, collaborative action planning, and building Trusted Advisor relationships that drive advocacy and retention.
B2B Service
B2C Sales & Service
Service & Helpdesk
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